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Our core marketing strategy is basically a "PULL" strategy that aims at bringing a heavy customer flow to the showroom through extensive and heavy advertising campaigns in the local press as well as through our direct marketing communication activities.
Our direct communication activities (DMC) mainly focuses on our reaching every single potential doorstep with our catalogue featuring both our existing product range as well as our new product offerings at fabulous prices and with better deals that customers would simply love to grab!
Our current distribution of our direct marketing catalogue, "Buyer's Guide" exceeds 500,000 copies and is distributed to all major residential areas in Kuwait in every quarter of the year at their doorstep. |
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